As a farm-to-cup producer, Dignity beans have only ever been handled by experts. We are the coffee that connoisseurs save in their vaults for special occasions. For three years in a row, the Masters of Coffee Competition has recognized Dignity as one of the top 10 best specialty coffee producers in Colombia. This achievement comes from our understanding that a premium coffee can only be produced if farmers, roasters, and baristas work together. Only through collaboration can innovation, planning, and experience provide a perfect cup. Ethics. Our farmers, roasters, and baristas are artists, engineers, and sustainability warriors all wrapped into one, and we believe their pay should reflect that. Going beyond “feel good certifications” like Fair Trade, we embrace a bottom-up strategy on earnings distribution. Before Dignity grants any benefits to its upper-management team, it’s lowest wage-earners must have access to those same benefits. If our CEO has health care, safe living conditions, and the ability to invest in their child’s future, so does our farmer. Ethical coffee is not an afterthought for Dignity, it’s in our DNA. We are a direct trade and crop-to-cup company, and we will establish industry-standard best practices as we grow. Tomorrow’s cup of coffee should be produced for everyone, everywhere, and across time. Sustainability. Climate change is not debatable. The survival of our species is at stake, and convenience and comfort is no longer an excuse for inaction. Dignity Coffee is already carbon neutral and seeks to be a net-carbon sequestering by 2021. We want every cup consumed to help humanity distance itself from an early grave. Further, Dignity understands that it exists as part of a business ecosystem. We require every vendor to have a sustainability 2020 initiative. We will never serve nor sell you a product whose carbon footprint has not been accounted for and mitigated.