Pam Setchell has owned and operated Viewpoint Photography of New York for the past 25 years. In this new age of “instant gratification” in picture taking, Pam still maintains a commitment to the highest quality of images that reflect her expertise in composition, lighting and capturing the very real essence of her subjects. An award-winning photographer, Pam holds a Masters and a Craftsman degree, two of the highest credentials in the industry. Her work has been selected to appear in the prestigious Professional Photographers of America (PPA)’s Loan Collection, an International Photographic Competition known worldwide for setting the standard by which photographic imaging is judged for both artistic and commercial appeal. Pam’s commercial photographs have appeared in “House Beautiful,” “Architectural Digest,” “House Digest” and “Unique Home” as well as on the covers of many other magazines. Her professional, corporate and business headshots are also renowned as some of the finest in the industry for their diversity and creativity. Pam also has a unique passion for animal photography, a Viewpoint Photography specialty which has been written about by the “New York Times” and “Newsday”and also featured on Channel 12 News and several talk radio stations. Pets are our treasured friends and wonderful members of our family, and Viewpoint’s magnificent animal portraiture immortalizes them in classic portraits finished to look like heirloom oil paintings.