One of the most critical aspects of any company or leader is to stand for something. Who are you? What makes you different? Why should anyone care? Welcome to Brand 21 — A strategic consultancy dedicated to guiding clients to Think Before You Build™. Our mission is to position corporations, small businesses, and leaders at the leading edge of their industry. We define a unifying brand framework that aligns all thoughts, intentions, and communication touchpoints to tell your story beyond a logo, slogan or website. We reveal that ownable truth before blindly executing a branding or marketing communications plan only to discover your message isn’t breaking through. This approach not only provides measurable results, it avoids costly pitfalls and undesirable pathways.