About Sweet 100 Sweet 100, LLC is a private equity firm focused on investing in emerging restaurant brands. Successful Restaurant Brands and Concepts exist in our market with a clear lack of available growth capital. Our objective is to provide necessary growth capital to thirsty restaurateurs through creative partnerships. While the restaurant business is considered by many to be a risky business, our strength is in our ability to evaluate the potential of an existing concept and establish a plan for future development. Our management team and advisory board have a proven track record of such success with several active and passive investments in both regional and nationally recognized restaurant concepts. Our Culture Financial institutions and investment companies are typically similar with a traditional image, brand, culture, and style. Our mission is to become an industry leading restaurant Investment Company, which provides growth capital to emerging restaurant brands in a way that incorporates those traditional values and fundamentals, but also in a way that conforms to the creative minds of our investment partners.