Sonovista addresses constantly changing global paradigms using the principles of dramatic structure. The company's method - Wirtschaftsdramaturgie (contextual conflict resolution) - includes an analysis that considers all parties involved and focuses on a specific object of conflict all players can agree upon. In a second step, a narrative is developed that describes another fictional conflict – neutralizing the initial issue. This extremely efficient method of re-contextualization circumvents resistance on the part of the addressee, as the primary purpose of each measure taken is no longer obvious. The focus thereby shifts from WHAT is being said to HOW it is done, enabling the communication of messages that would otherwise not be heard.