A passion for communication and a background in writing professionally, combined with a keen interest in new media and social media, led naturally from copywriting work to PR contracts, marketing contracts, and the growth of occasional freelance work into a thriving full time business. Whoever I work with, I share my own passion for effective and engaging copy and marketing materials, encouraging the business owners to share their own passion with their consumer base. Marketing isn't about selling a product or a service - it's about selling yourself, your own passion for the work that you do, and why you want to share that with your customers. So don't just market your brand, BE your brand.