visual go to market is a sales growth framework leveraged by scientific references and proven business development techniques. The methods and case studies target mainly sales of B2B products and services for customers in the industrial sector, although it can be applied in every market sector. visual go to market programs are available through in-company consultancy and training for business development teams. The framework and the sales training programs were developed by Pedro Antao Alves based on a 20+ years’ professional practice ranging from Applications Engineer to CEO of a startup company, a history of business development for multiple geographies and cultures, and living experiences in Portugal, Brazil and the United States. Pedro Antao Alves holds an MBA, The Lisbon MBA, a Degree in Electrical and Computer Engineering, IST – University of Lisbon, and a Certification Consultants on the Market Opportunity Navigator.