The @the idea factory is a conglomeration of formidable expertise and dependable expertise at various marketing facets & media touch points. @TIF views any client engagement as an Integrated ABC approach. The brands can leverage the Audience aggregation services, Brand Consulting and Content marketing services. As a Standalone service, while the approach is customized and when offered in Combination its amplification is potently powerful. Our strength lies in our unwavering commitment to the philosophy that An enduring brand experience is not only about channelizing the core brand essence through creating consistent communications, but also lies in equally choosing the impactful media platforms and delivery mechanisms. Our experience and expertise is in helping the brands do that.