14-month old Shiba Inu, Zero, is the inspiration of Head to Tail. Her human parents, Kenneth and Cally, love Zero like their own child and would like to give her the best pet products out there. They were looking for products that look beautiful, chic, sophisticated, also functional, safe and eco-friendly at the same time. However, after some serious searches all over Hong Kong, they couldn’t find much. They realize what they are looking for are usually coming from USA and Europe. Hence, they decide to open their won pet supplies shop, bringing the best pet products to our furry family members to Hong Kong from overseas. Head to Tail doesn’t think of pets as furry animals staying at our homes. They are family members living with us, hence they deserve the best from head to tail.