Peter Coppola is proud to reveal the latest advancement in the hair smoothing category: Peter Coppola Keratin, his complete hair rejuvenating system. Following decades of expertise in hair smoothing, Peter Coppola is once again changing the industry and creating a system that will transform the way people treat their tresses. With the launch of his new Keratin Concept Collection, his goal is simple: inspire stylists to utilize the latest technology that will provide their clients with healthy, age-defying results. Coppola’s new Keratin Concept collection will change the way consumers and stylists use Keratin products and the secret is in his ground-breaking, proprietary formula. A combination of Keratin protein and Ceramides has been skillfully developed to boost body, reverse signs of damage, and promote overall hair strength with revolutionary anti-aging properties. Peter Coppola’s philosophy is centered on a life-changing in salon smoothing treatment. Unlike any other in-salon treatment on the market, Peter Coppola Keratin Concept Keratin and Ceramide Formaldehyde-Free Treatment doesn’t just smooth hair, it safely volumizes and restores it’s youthful look and texture for at least three months. To support the incredible in-salon service, Coppola created two complete collections of salon-quality at-home products to answer every hair care need. His Legacy Collection cares for all hair types with advanced formulas to smooth, protect and revive. His Blondest Collection features color perfecting Azulene to brighten and debrass color treated or non-color treated blondes. Peter Coppola Keratin stands alone in a market so saturated with treatments that overpromise and under deliver. With his beauty business savvy and unmatched talent in the hair care market, Peter Coppola is primed to dominate and evolve the category and is sure to be a favorite of consumers and stylists alike.