We are crowd-talent smartly connected through ito.work Industry 4.0 allows the digital transformation of our reality, which increases the degree of digitalization. This implies a strong generation of data in business processes forcing the creation of enablers. One of them is design thinking, which links value proposals with the desires of consumers. Data and information create a deep understanding of our background situation. Unleash its potential by taking digitalization to reality, in concrete products, using the power of collaborative work: Work 2.0.