We help companies find, attract and monetize their ideal customers with laser-focused digital marketing strategies (SEO, Google Ads, Paid Media, and Digital Markeing.) SpotOn SEO is an industry-recognized boutique digital marketing firm. Our team comprises subject matter experts who help companies gain greater visibility and boost lead generation by strategically structuring and executing digital marketing campaigns. We work with startups, small/midsize businesses, and enterprise-scale corporations. Our customers have included industry giants such as Baker Hughes, General Electric, MD Anderson, and Fox News. We welcome you to take the "SpotOn" approach to digital marketing and SEO. Our expertise, experiences, and methodologies are assets we will bring to the table when you engage with us. One of our most recent projects was for Waste Connections. Actions Performed: Waste Connections April 2022 - September 6, 2022 The Woodlands, Texas Lead SEO & Digital Marketing Strategist The client needed my expertise in technical SEO, Google Ads optimizations, Google Analytics 4 (GA4) implementations, and reporting. After six months, the total website traffic had increased by 16.3% compared to the first month of the project. With the user journey and UX website design improvements, we saw a 17.5% increase in conversions in the fourth month and a drastic reduction in shopping cart abandonments. Led a team that created and implemented an SEO and Google Ads optimization strategy that improved our organic keyword rankings and site conversions. We developed a new keyword strategy for their SEO and Google Ads campaigns that better aligned with their customers who were ready to buy. These changes led to a drastic increase in online sales and leads. This site and campaign optimizations led to a record month in online sales, and our team set the record for new leads submitted through the website for a month.