Redefining Customer Connection Hand to brand experiences engage and entertain customers leading to brand loyalty, better business results and supply chain visibility. Tapwow connects your customer to your brand at the point of highest relevancy with a tap of their mobile phone. Tell the story that you want to tell, like only you can, with no intermediaries. No apps, no fuss, just a hand to brand connection. The DIRX2 platform from Tapwow marks an exciting new step in brand connection that allows a brand to connect any marker like NFC tags, QR codes, bar codes, RFID tags and more to dynamic content based on product, time of day, etc. As an open platform, DIRX2 creates opportunities for any partner in the supply chain to make the most of smart packaging. We are the experts at connecting customers through offline to online connections and using that zero moment to begin an exciting customer journey.