Founded in 1920, Salesmanship Club of Dallas is a nonprofit service organization committed to fellowship, philanthropy, and the overall well-being of the larger Dallas community. For more than 100 years, Salesmanship Club of Dallas has been directly focused on driving innovation and impact on children’s overall well-being. Through its partnership with Momentous Institute, Salesmanship Club of Dallas champions educators, caregivers, and mental health practitioners and experts at the intersection of education and mental health. With clinical interventions, training and internship programs, therapeutic services, and a one-of-its-kind laboratory school. Momentous Institute uses neuroscience and trauma informed practices to influence and drive significant results for children and families. Through its annual fundraising event, the AT&T Byron Nelson, Salesmanship Club of Dallas has raised more than $170M for Momentous Institute and transformed over 150,000 lives.