Because we know customers respond well to specific messages that speak to their actual needs and motivations, understanding your customer's persuasion profile will help you to reach the right people with the right message. Every individual is consistently more responsive to a type of persuasion strategy. Instead of using a generic ‘best’ strategy, we find the optimal content for each individual, derived from each unique customer's psychological profile. Based on consumer psychology and evidence-based research, PlusMargin has developed 58 highly specific strategies to persuade consumers to take action. These persuasive strategies are weaved into onsite content, taking the form of messages and labels. They impact e-commerce customers on a deep cognitive level, driving them to take action and stay loyal to your brand.