When we started Perfect Pitch Consulting Group almost eight years ago, we were passionate about learning and development and presentations, but we didn't define our business as more than that. Early on we ended up with a few contracts that left us flat. During a large sales training in Banff, we stood at the front of the room feeling unsure of ourselves the entire time. We knew our stuff. Between us we had more than 40 years of business and sales management experience. Knowledge wasn't the problem. Passion and belief were. We decided to lock ourselves in a room and figure out why we exist. We landed on story. We believe great companies know how to tell their story, how to sell using story, and how to live their story. Today, everything we do is designed to help our clients tell, sell, and live their unique story. Being so defined means we don't say yes to everything - and not all prospects say yes to us! - but we are now doing work we love and work that makes wonderful things happen for our clients.