Big Squirrel is a boutique research and strategy consultancy. We help clients to ask the right questions, articulate roadmaps for how to think differently, and ultimately instill confidence to activate ideas. Our work includes brand strategy definition, retail experience activation, product development ideation, audience exploration and definition and internal alignment. Most recently, we brought to life the nuances of the foodie across different global markets for PepsiCo and developed brand tools to differentiate three mass channel brands for Signet Jewelers. We have worked with all types of companies of all sizes including Nike, Dotdash Meredith, Steve's Ice Cream, Tillamook, KinderCare, Champion, Samsung, AVON, Hanesbrands and Cartoon Network. We uncover the stuff that moves brands forward.