DPI was founded by Adeline Lee in 1996 and has consistently been at the forefront of technology and innovation. Now under WPP, DPI continues to thrive not only as a leading shopper marketing agency but also offers its clients seamless O2O solutions by reinventing “shoppertainment”, taking consumers from innovative shopping experiences to higher conversions and most importantly, stronger brand loyalty. DPI enables its clients to provide thorough shopping experiences with higher funnel activations that link media spend and campaign performance to both in-store and online sales and delivering measurable results. Always looking ahead to the future of retail, DPI consistently ensures that clients can seamlessly take their consumers from experiential interactions to successful transactions.