Over my 10 years’ experience in sales, marketing and communications, I have developed my own approach to making my clients ‘shine’ by closely tying their corporate communications with commercial objectives. Step one is learning about what your business does and why, in order to define your USP and understand your company’s objectives and audiences. I then develop a succinct and clear way of explaining what you do and the benefits to your end clients. Step two is a review of everything public: your social media platforms (including personal LinkedIn profiles), website, corporate presentation, email signatures etc. I put in place a plan to ensure all these elements are cohesive, as well as to develop communications channels to ensure your messages are getting through to the right people. The end objective of every word, post, article or image I create is to drive your sales and build lasting relationships with your audiences.