TextAim is a communications company that allows back and forth conversations by text. Since students prefer to use text instead of phones and emails, TextAim allows schools to communicate to hundreds or thousands of students through a system as easy to use as email. It is cloud based, so no IT department needed. It is different than any other text program available and helps streamline and simplify communications with students for different departments. Schools that have used TextAim have seen significant improvements in their ability to communicate with students, potential students and to reach graduates and donors.