We want to illuminate the world; literally and figuratively. The weight in our contemporary society may be a bit less. After all, starting from the positive and your own strength produces energy instead of the other way around. This is about real feelings and sincere communication. No bare emotions and just stay away from superficiality and clichés. But creating a kind of childish wonder from an open and humble attitude. We want to market products that contribute to this positive "feeling of happiness". Borders are crossed and bridges are built: young / old, black / white, light / dark, poor / rich, cosmopolitan / tribal, tough / soft. Core values of the founders • Wonder • To connect • Share • Innovative • Together • Freedom