A confluence of global events has thrust the subject of Social Purpose onto the Corporate agenda. We are witnessing unmistakable civic society attitudinal shifts – in employee, consumer and investor preferences. These shifts are redefining the contract between businesses and their communities – from ‘being responsible’ – to creating real social value. Defining and owning your Social Purpose is the most critical corporate competitive advantage of our time. Corporations should heed the markedly changing landscape. Goodman Sustainability Group Inc. works with corporations and NFPs – helping them understand and implement Social Purpose.