Humarker promotes culture and environment patrimony through real and virtual supports, choosing business models that endor innovation and experimental new technologies. The result is an integrated communication, fit for actual most popular devices, which support people in creative, intelligent and tailor made data management. This solution meets public administration and corporation demand for customer tools and services offers able to streamline everyday working activities. The introduction of latest generation displays like smartphone, tablet and wearable technolgy (such as watches, sunglasses and others) allows users to receive informations from surrounding environment. It is even possible to include text and multimedia content like videos, images and 3d animation, dealing with writers or historical celebrities of the monument. The research allows then customers to have a picture of the points of interest, which once selected will be visible on application map together with route suggestions. Among available filters restaurants and hotels may be set up in tourist maps resulting as commercial items focused on promoting the potential sponsors of the project.