Ed Farley & Associates (EFA) is a performance focused consultancy providing market driven solutions that deliver real ROI for Private Equity, Venture Capital firms and middle to lower middle market companies.. We provide leadership with information that can help them understand the drivers of their financial performance, alignment of organizational purpose, use of market research, analytics, refinement of key brand elements, refocusing of customer touch points and monitoring performance is what we do. As a PE/VC company leader, or portfolio manger you must constantly be identifying the root cause(s) of under performance. Our solutions arm you with the facts that provide a holistic view of the health of your enterprise or investment and help inform decision ¬making that paves the way for improved profitability. Our Value Proposition: Our core belief is that significant dollars are given away due to poor inadequate interfaces with e customer which often times cause a direct impact in price/margin, thus profit. Our experience shows us that we can significantly improve the performance of companies by understanding how customers rate the company on our 15 key indicators of the customer experience. If poor ratings are left addressed, either business is lost or it has to be provided at lower cost in order to maintain business. This true of all companies providing a product or service in a competitive marketplace. Unfortunately, many companies respond by cutting price to be “competitive” when the real issues can addressed by fixing customer experience through an uncovering by the performance indicator rating. Mission: EFA provides successful customer facing solutions that ensure the investment strategies of Private Equity/VC companies are met or exceeded, for both e PE/VC firms and their portfolio company in a time frame consistent with overall PE strategy