The purpose of establishing Fresh-Pride is to connect our own production as well as our suppliers excellent fresh produce with our quality clients in the Middle East, Far East, South East Asia, Europe, India and Africa. Our vision is to create trustworthy and cost effective supply, based on our product, market and logistics knowledge. Except for our own production we have strategic partners in production countries, adding value to their marketing strategy. Fresh-Pride prides itself in growing relationships, growing our partners businesses and exposure and adding value to all partners in the chain.