amp. is an Australian technology innovator that is adapting medical science to provide effective skin care solutions. amp. was founded by Will Knox and Jeff Reid – an Aussie tech duo who have developed wearable medical devices and regenerative medical therapies. Just like their medical projects, amp. is all about science, innovation and results. Their philosophy is that many aspects of our lives are now being optimised and powered by technology – and now with amp. – so is our skin care. When Will and Jeff were developing a novel wearable thermometer for children with fever, they discovered the difference that flexible battery technology can make. Through one of their battery developers in Finland, they discovered that their flexible batteries can be integrated into wearable patches to generate a microcurrent and therefore amplify the effect of skin care products. This process is called iontophoresis and is often referred to as a “needleless injection”. Armed with this technology they partnered with one of the world’s leading skin care providers, MartiDerm in Spain, to develop a wearable skin care solution incorporating this new microbattery technology – and with that amp. was born!