Ideas are the lifeblood of business. Ideas are important to gain a competitive advantage, increase operational efficiency, or improve company culture. However, there is an idea gap, as most companies do not invest in brainstorming. Out goal at Primal Idea is to fill the idea gap. To fill this gap, we have an expertise with both Inspiration and Ideation. There is a symbiotic relationship between them. Inspiration provokes a team to think different and ideation is leading a brainstorming session to generate actionable ideas.