We are thinkers, observers and tireless investigators. At our core we are driven to ask questions about our world, and truly understand its people and their behavior on a fundamental level. We want to know why things happen the way they do. Why people do what they do. That means we investigate beyond mere numbers. We look at the patterns in them that reflect the motivations behind what is readily apparent. We seek a deeper clarity derived from the patterns we observe. Then we use that clarity to help us tell the story of the research that allows you to act boldly with confidence. Cognito works fluidly as a single organism, collaborating on every level to deliver refined, comprehensive results. It becomes our job to be your expert, your guide and ultimately your advisor, and we do not take these responsibilities lightly. We provide market research services to a broad range of industries including among others, consumer products, technology, and sports apparel. Our client list is populated with household-name global brands as well as mid-sized regional chains. Our methodological approaches are customized to each engagement. They are grounded in long-established, validated techniques, enhanced with emerging, peer-reviewed tools and processes. Cognito employs a full suite of qualitative, quantitative, data sciences, and hybrid techniques to address business questions throughout the entire product and service development lifecycle including: • market opportunity assessment, • product evaluation and optimization, • pricing, • positioning and messaging, • ad testing, and • customer tracking. Please contact us at info@cognito-inc.com to learn more about Cognito and what we can do for you.