The Centre for Business Intelligence & Data Analytics (BIDA) is represented by a dynamic team of researchers working on multiple ARC and industry projects in areas such as transport, energy, labour, environmental and health economics. The primary focus of the Centre is to model individual or organisational decision processes via revealed preference data or stated choice experiments. The rationale for this type of research is to investigate why people or (community) organisations choose a product, a service or a project over another. Individuals can express their preferences and choices in specific situations; however, it is not always straightforward to say why they make that specific choice.