SMARTS is an Italian startup and spin-off company from Mediterranea University of Reggio Calabria. Thanks to consolidated synergies with engineering laboratories and industrial partners, SMARTS promotes scientific research and technology transfer activities. SMARTS people are researchers and experts actively working in the engineering field offering high-level engineering consultancy for innovative solution design in the Smart Telecommunication and Smart City, with skills covering aspects on the emerging telecommunication systems. SMARTS designs and implements mobile application architectures for QoE (Quality of Experience) evaluation to increase the Customer Satisfaction of the Mobile Network Operators.