Choice is now owned and run by Nathan and Beckie Crocker, after being taken over in 2019. We're proud to employ local people with a vast knowledge of the different aspects of the trade, to include both printer consumables and stationery, some of our staff have been with Choice since they began and are an important part of the company’s success. We provide inkjet cartridges and toners for all home and office printers, alongside an extensive range of stationery items. We supply original branded items from manufacturers like Epson, Canon, Hewlett Packard, Pentel, Bic & Sharpie, along with our own brand of cartridges under the Think Alternative range. Our Think inkjet cartridges are very popular with our customers due to the savings they offer against the manufacturer’s original product and also the quality of printing they offer through their vivid colours and crisp black text. When Choice started back in 1998 we knew we were entering a competitive market where a lot of other companies existed, already offering similar products and a good service. We continuously strive to match and beat the levels of service available, and feel we are succeeding with our 100%, no quibble guarantees, and our delivery inclusive prices . We keep all our advertising as simple and accurate as possible. We also try to make it as easy as possible for you to place an order, with orders accepted via post, email, over our secure web site or by using one of our telephone lines. Of course, we always endeavour to dispatch your items the same day, via Royal Mail, or if you're local, you can expect a visit from one of our own vans and drivers. The loyalty of our customers, who order from us time and time again, goes to prove that both our pricing and customer service speaks for its self. With over 1 million customers throughout the UK our family has grown and we thank everyone of you for your support over the years.