Founded in 2010 by Norwegian Cathrine Røsseland, DoubleYou is an independent design brand that aims to create exclusive artisanal products and stimulate artistic expressions that explore, express, and celebrate our senses. Inspired by a journey through Tanzania and Zanzibar in Autumn 2009, Cathrine Røsseland came up with the idea to create a sense-exploring collaborative project, that would capture the impressions and expressions of this memorable trip. This resluted in the Perfume Company DoubleYou Perfume.