We think brands are like vehicles. Wherever a business is going, its brand has to get it there. But when the competition is fierce and the conditions are tough, businesses need brands that are engineered for performance and resilience. We call them Endurance Brands. Endurance Brands are purpose-built to prevail in a tough new world. They’re engineered to win the longest races, designed to out-perform the toughest rivals, driven to excite the most demanding fans. Founded by Adam Fairbrother and Amon Midas, The Brand Engineers is dedicated to building Endurance Brands for business across a wide range of business sectors.