The Smart Afrikan is an organization and a Persona. As an organization, we are a digital business development organization, with a fervent belief in the use of design thinking principles and methodologies in developing solutions of impact, to the problems of individuals, organizations, and small and medium scale enterprises in their lives, businesses, societies, and organizations. We have a fervent belief in the power of design, creativity, and design thinking in coming up with solutions to most problems experienced by people, and organizations, as they develop themselves, and their organizations, and the end results will always have a great impact at great scale to the beneficiaries of such solutions. Our vision as an organization is the creation of an entrepreneur in every home in the African continent, and every African home in the Diaspora, using design thinking methodologies and education in transforming their mindset from one of observation to creation. As a Persona, a Smart Afrikan is part of a tribe of like-minded individuals who believe in living smart and doing smart and whilst doing that, also educate, inspire and help others to live, act, execute, and operate their personal, professional lives and businesses in smart ways using the power of design, technology, and automation.