We’re a team who work across different marketing disciplines. We also happen to work ridiculously well together, challenging and bouncing ideas off each other. We love marketing, but we hated corporate life and the spin, politics and tick-box exercises that often went with it. We talked (a lot!) about how crazy it was that companies – including the ones we worked for – often chose the path of least resistance when it comes to marketing and how it’s often an after-thought or ends up as an admin service to sales. And then we decided to stop moaning and do something about it! And that’s why we created Out of the Many (OOTM).