The Soap Opera is small family owned business in the heart of downtown Madison Wisconsin. We have been serving our customers since 1972! We have a wonderful store front on State street in Madison Wisconsin but we also serve our customers worldwide via our website at www.thesoapopera.com. The Soap Opera carries everything from cost efficient to very high end beauty products. We have brands such as L'occitane and Crabtree & Evelyn as well as local and worldly brands. With a wide range of inventory we can provide you with custom scenting (we have over 130 essential and perfume/cologne oils with millions of combinations!) for everything from lotions to body washes, as well as massage tools, bath accessories, bar soaps, body washes, lotions and so much more! Please take the time of visit our shop or website for your beauty care needs.