Initiative is a part of the global Initiative communications network within IPG Mediabrands, which is one of the world’s preeminent media services entities and a part of Interpublic Group. Initiative in South East Europe operates in 8 countries (Serbia, Bulgaria, Croatia, Bosnia, Slovenia, Macedonia, Montenegro and Albania) within I&F McCann Grupa, one of the leading communication systems which successfully operates in twelve countries of southern and northern Europe. Initiative employs creative and dynamic professionals in various areas: insight and strategy, analytics, media planning and buying, digital communications, branded content creation, evaluation and accountability services, as well as social media strategy and community management.