About Soopl Owner Arjan Kaan: 'It all started with an idea that occurred while working as an account manager at a fashion company visiting clients with products from our latest collection. Those fashion trolleys we were using really did not work. This could be done a lot better.' After many hours behind the drawing board, three prototypes, TNO approval and trips to China a new product was born. the Soopl Fashion Trolley. The Soopl Fashion Trolley is a fashion trolley that actually works. You can easily move it along bumpy pavements, off tricky curbs and through doorways. It is sturdy and easy to fold in and out. Soopl stands for motion, flexibility, ease of use and fun. But most of all Soopl stands for improvement. Soopl develops products for the Fashion Industry that make life easier. Soopl sells products in 15 countries worldwide and wants to expand to other countries.