Our world is com­plex. And our future demands tough deci­sions as pop­u­la­tion growth con­fronts lim­ited resources. Within this con­text, the insti­tu­tional invest­ment indus­try has a tremen­dous oppor­tu­nity for pos­i­tive impact, and also has to take into account new risk fac­tors. Smart insti­tu­tional invest­ment proac­tively man­ages these risks and orga­nizes to seize the opportunities. Sarah Cleve­land Con­sult­ing was founded in 2011 to help main­stream sus­tain­able invest­ment. This means shift­ing the focus of what is con­sid­ered smart insti­tu­tional invest­ment. Clas­si­cal smart insti­tu­tional invest­ment cen­ters on max­i­miz­ing risk-adjusted return with­out regard to impact.