At UM we strive for better – because simply being “different” is not enough. We live by the code “Better Science. Better Art. Better Outcomes.” and deliver on that promise by using better science to create better art to drive business momentum for our brands. UM operates in over 100 countries across the globe where industry leading data and analytics power our innovative approach to planning, investment, and custom content creation. The result is an audience first approach that discovers, defines, and disseminates the moments that matter in media to foster better connections between brands and their audience.