Spur is a startup within the HERO Motors family with freedom and flexibility. Our aim is to BE A PART OF EVERY RIDE. No matter which bike you take, Spur is with you. As a component assembled to it, as the heart of it or as a social group build by the SPUR follower ship. At Spur we are working with bicycle OEM´s and Riders. We work through our own factory and a large network of partners out of the automotive industry located in India. Our values create a framework for success. ATTAINABLE - We make trustable products, that everybody has the potential to own. Quality is in the center of our work giving people satisfaction through the entire journey of ownership. EMPATHIC- We emotionally connect. We are empathic to the needs of the entire eco system from colleagues and partners to our customers. We are fair, listen, embrace feedback and change. We build a social community and bring the outside in. INCLUSIVE - Our team is diverse, international, welcoming and respectful. Only when Everyone is In and heard, we can create exceptional. Individuality is our core and team play our superpower. TACTICAL - Our vision beyond guides us. We zero in on customer needs and maintain focus to hit our goals. In every discussion we offer solutions and open minds. We adapt, when necessary, with caution, measure and center. TRUSTFUL - We trust in each other and our partners. With our SPUR family we grow, nurture and build success that we share within our teams and our partners. We can only be as strong as the environment that surrounds us. We focus on the main ingredients to the components and customer benefits. We create clear upgrade steps for each component to make selection easy. EVERY DAY WE BUILT GOOD, BETTER, BEST.