GIRL MEETS DRESS has a mission to offer high end, beautiful designer dresses to all women. Our philosophy is to leverage the power of Internet and this new innovative business model of luxury rental so that even the most high end dresses and accessories become accessible and affordable to the masses — as well as dry cleaning, insurance, and easy shipping and returns for two or seven day periods. Why should a woman spend a fortune on a gown that she'll probably never wear again? Girl Meets Dress is an endlessly rotating wardrobe and it has the accompanying benefit of sustainability in an industry plagued by copious waste, especially as retail giants move fast fashion further into the mainstream. GIRL MEETS DRESS.COM was launched in 2009 and as the pioneer of luxury rental, has since successfully established itself as the UK’s leading fashion rental retailer. With express UK and Europe delivery, and free returns, GIRL MEETS DRESS.COM offers an unparalleled shopping experience and has quickly established itself as the new go ­to destination for style­ conscious female shoppers looking for the best designer brands for every special event. There is a growing affinity, especially among millennials, for spending money on experiences instead of stuff. In the “experience economy,” shoppers prefer to save up money for trips and music festivals. They are inundated with never-ending choice, and so there’s a freedom in not being wedded to one item. People don’t necessarily want to commit to just one thing anymore.