AS A TRUSTED THOUGHT LEADER AND EVENT BRILLIANCE ADVISOR VICKY TROP REVOLUTIONISES, INVIGORATES, AND UPSKILLS EVENT PROFESSIONALS AND TEAMS TO DELIVER EVENT BRILLIANCE THROUGH CURATED TOOLS, RESOURCES, CONSULTANCY, AND ADVISORY. WITH OVER 25+ YEARS OF DIVERSE EXPERIENCE, VICKY TROP HAS SUCCESSFULLY EXECUTED EVENTS FOR REPUTABLE GLOBAL BRANDS WITH REMARKABLE ACCOLADES. VICKY TROP has been instrumental in the delivery of thousands of conferences and events in Australia, New Zealand, Asia Pacific, the Middle East and Europe. Visa, Merck, Cisco, Caesarstone, Canon, Bayer, Toshiba and many more reputable brands can attest to Vicky’s seamless integration into their workforce, and her ability to help them strategically scale their events while raising their profile by creating unique immersive experiences. VICKY TROP is a valuable advisor, providing strategic counsel in all areas of event management, from conceptualisation to successful execution and crisis leadership. Highly purpose-driven, she is also an advocate for the industry with a passion for raising the bar of creativity, quality, and profitability, while maintaining brand integrity and human connection. Built from humble beginnings, VICKY TROP established her career on strong foundations in hospitality, hotel and event operations and management, where she gained a wealth of knowledge and experience, the driving force of her success. As a passionate advocate for the events industry, Vicky continues to lecture, mentor and create resources and protocols that equip aspiring professionals with the tools they need to grow and develop their careers in the industry. Marketing and events teams throughout the world rely on Vicky’s step-by-step resources to guide them through tactical planning, execution and evaluation of their events. Geared towards strengthening brands and their customer journeys, VICKY TROP is the creative and strategic force behind sell-out events and memorable experiences that captivate audience.