We know the pain that comes with hiring external marketing resources because we spent most of our adult lives doing so. And then we had it! We knew there was always something missing: They never seem to understand what you need, or what you can and can't do. That's because they didn't bother learning about your business. But we're not going to bore you with platitudes and corporate speak. It's quite simple: DOES.YOUR.AGENCY.KNOW.YOUR.BUSINESS? It doesn't? You don't think so? Do you want them to? If you do, don't just hire an agency with experience in your industry because it's not just about meeting deadlines. It's about understanding the process of how you make a buck.