First opened in April 2006, ACTUALLY is a multi-label fashion and lifestyle concept store located at the heart of Singapore: Orchard Road. Over the past decade, ACTUALLY has introduced arrays of upscale streetwear and contemporary brands from around the world making it available locally and around the region with renowned brands such as Freitag, Fjallraven, Dr. Denim, Lazy Oaf, and Spitfire. In 2017, we introduced Outside; an outdoor-lifestyle multi-brand store driven to bridge the gap between people and nature. Outside believes that going into the outdoors is not about reaching the peak of the mountain but about appreciating every little detail along the way.