Rubis is one of the world's leading manufacturers of precision tweezers in the medical sector, for laboratory applications in electronics, the watch industry and cosmetics. The first tweezers were made to insert ruby stones into the movements. Since then Rubis has been synonymous with authentic Swiss quality. "The luxury of the superficial, the time of bubbles is over. There is a new luxury that focuses on the value of things. I call it honest luxury." Fides Baldesberger