Inspektorat:Org SEE Brand Integrity comprehensive service provides, creates and develops anti-counterfeiting survey network over SEE Europe markets – Bulgaria, Romania, Serbia, Macedonia. Counterfeiting of trade marks and design has become an industry in itself which causes damage to trade mark holders to the tune of milions of Euro a year as well as job losses. Resources are wasted and actions are ineffective if one reacts inconsistently and on a case by case approach rather than dealing with the matter from its root. Inspektorat:Org SEE has developed a complex monitoring programme for the emrgent South East Europe markets. The system is coordinated with local customs administration, police forces and ad hoc programmes. To allocate funds in the most effective manner and identify in advance the type of counterfeiting to target, Inspektorat:Org SEE has special packages with a set yearly budget for combating counterfeiting in emergent markets. Lastly, Inspektorat:Org SEE shares the benefit of the experience of its partners and associates in identifying and assessing technologies which offer a more secure environment, product identification and traceability of originals, which are key factors in fighting counterfeit goods.