bSmart Labs has been designing and developing innovative digital solutions, services and products for Education, effective Teaching and Learning since 2000 under the former society name bSmart. Our team is based in Cesano Maderno (north of Milan, Italy): Board, R&D, Instructional Designer, PM, SW Developers, Graphic User Interface Specialist, Multimedia Editors and Developers. In 2012 we launched bSmart.it, the first Italian Hub for Education and first Italian multi-publisher platform for enriched interactive e-textbooks, which has become a prominent proposal in the Italian Educational Market.