We are here to transform the world of consumerism for the better - and in the process, better the world. The industry compromise of short term profit over long term sustainability is, unsurprisingly, unsustainable. Our approach is radically different. And very soon, it will benefit the real players. The makers. The planet. And you. Inexpensive engagement. Substantial benefit. A way to conscientious consumerism through a membership model. One that lets us separate our products from our profit. Your reward is access to high-quality products, beautifully made by European artisans, at what it costs to actually make the product (and no more). This is our mission - providing better products in a better way. So you can buy better, more durable products for less - in the process breaking the cycle of fast fashion consumption. High-end style will no longer cost you (or Earth) the Earth. No more eye-watering mark-ups. No more spiral of consumption. A retail model for the future? That’s etiql. The evolution starts here.