Rice & Roman is a sales and lettings agency with a particular market sector focus. Our approach to agency is made unique by the needs, wants and circumstances of a growing section of the market looking to buy and rent properties branded as “retirees” albeit at varying ages and for many different reasons. Dependent on the individual, we believe we have a comprehensive mix of age specific and non-age specific developments enabling us to assist those who simply want a great lockup and leave to those going into their late retirement. Focusing on the needs and wants of those looking to retire out of choice or circumstance is not a side-line, an addition to the brand or a whim; it is the very foundation of our business. It is truly impossible to be all things to all people and for this reason we focus and endeavor to do the very best for our clients in this market sector. When it comes to marketing ourselves or advertising our client's properties, we push far and wide to people from all walks of life via many advertising means to ensure that we are not limiting exposure but simply extending and focusing it. The concentration of this group of the market in one database is the primary reason anyone should look to use Rice & Roman over our competitors. Considering the United Kingdom's population and market conditions, there is good growth and a healthy future for this sector.